12.13.2007

New Apple Ad

Santa Claus

Well, whaddya know. Check out who did the latest "Get a Mac" ad for Apple. Titled "Santa Claus", and directed by Drew Lightfoot. Characters designed by Shane Prigmore. Download the spot HERE.

Click on the image for spot stats. TBWA/Chiat/Day is the agency responsible for this campaign. Whether you love or loathe Apple (or this ad campaign in general), this spot is brilliant. My two cents.

8 comments:

  1. Man I wish I could have seen the sets for all of these things. thanks for the link and the support!

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  2. Yep, this thing turned out great! Shane wouldn't tell me anything or show me anything...until Apple finally aired it.

    By the way, I love the blog man!

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  3. We were all sworn to secrecy! It was crazy.

    Thanks for visiting, Shane and Shannon! Big BIG fans of your work. I'd love me a look at Gilroy -- that show looks so incredible!

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  4. Wonderful spot. Ward do you know if Laika used actual puppets or cg models? Just wondering.

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  5. These are actual puppets. There was no CG involved.

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  6. I just love the big retro "back to Rudolph" movement! Hooray for the "old"! :-)

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  7. I just saw this on TV today...awesome commercial! :)

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