I would say that about a third of my old stuff collection consists of little booklets, pamphlets, brochures and various forgotten bits of ephemera that were printed as some sort of promotional insert or handout for companies, obviously trying to get in good with your typical consumer at the time. Most would include fun illustrations, which, of course, is the reason I collect them. Here are a few Christmas-themed ones, perfect to get you in the Christmas-y mood:
A Treasury of Christmas Ideas: Not sure who put this out, but it says on the inside cover "Published by Raymond A. Sholl & Co., Upper Darby, PA." Everything is based on electricity - electrical gifts, lighting, appliances. With some recipes thrown in for good measure. No date, but guessing late 50s to early 60s:
It's illustrations like the woman with the present that make me grin like a fool.
Always a good thing to include all the latest stereo equipment and consoles.
Rit® Fun Fixings for The Holidays: Now, here's a fun little booklet from 1962 on holiday trimmings and whatnot printed up by Rit Dye. Cute illustrations. Yeah, I said cute:
Candles! More candles!
More great illustrations to share with you soon.