I'm koo-koo for Cocoa Puffs!

I'm Koo-Koo for Cocoa Puffs

Finally I can let the cat out of the bag: I directed the most recent installment of Sonny the Cuckoo Bird and his ongoing quest to refrain from his beloved Cocoa Puffs. Titled, "Elevator," it features Sonny trying to keep from going koo-koo by riding in an elevator all day. I know, brilliant, right? Well, little does he know that anthropomorphic words are lurking by on each floor: Munchy, Crunchy and More Chocolately. As they crowd him in the confined space of the elevator, he completely looses it and finally grabs a bowl of the good stuff by the end. Whew!

I plan on talking more in-depth about the making of this spot, but things are a bit hairy here at work—I know, when are they not, right? Anyway, I am currently working on the third post for the Animania Big Wide Action Show Open (previous posts here and here), and once I finish with that, expect some behind the scenes on the Cocoa Puffs spot. Well, once I get everything cleared first (can't just start posting things without checking). Also, hopefully we'll have a nice quality Quicktime of it available to download soon. I'll let you know first thing.

So look for Sonny's latest freak-out on all your favorite cereal-promoting networks like Nickelodeon, Cartoon Network, and Disney, etc.


  1. ward! get that online up on vimeo.com {or something} quicksmart so i can see it!!!!

  2. I just saw that a couple days ago while surfing channels. Great job!

  3. Finally! I figured out the cat was in the bag a while ago and have been waiting to finally see this. I haven't caught it on the tube yet but can't wait!

  4. Woohoo! Can't wait! The spot looks fantastic; Sonny has never looked better. I'm excited to read what you have to say about creating it.

  5. Wow! I'm excited for you! Sonny was a staple of my Saturday morning routine. His obsession never realy made sense to me as a kid, but I just LOVED it when he went koo-koo!

    Wow! You've just stepped into history, my friend! I can't wait to see it. Tell us if you find that it "accidentally" got online at YouTube or something.

  6. Wow! Congratulations, Ward!!! I'm so chuffed for you!
    I hope it is going to be up somewhere so I can see it.
    Seriously, this kind of DOES make you part of a pretty cool chain of animation...not that you weren't already. Keen!

  7. is "Cocoa Puffs" another name for crack? I'd love to see THAT version.

    But serously, I hope to see this! I'm curious about how you managed to anthropomorphise the descriptors that get into the elevator with him! They're such long words! It must have been a challenge...but one I'm sure you triumphed over, Ward.

  8. Oooooo I can't wait to see the finished video!! :D Wow :)